Senior marketing leadership for growing consumer brands in Surrey, London and Berkshire, in person when it matters and remotely in between.
I'm Val Benyon, a Fractional Marketing Director based in Surrey. I work with founders and leadership teams who need the experience of a Marketing Director or fractional CMO, but not a full-time hire.
Being local means I can be in the room for the moments that matter: leadership meetings, planning days, team workshops and agency reviews. In between, we keep momentum with regular calls and a clear, shared plan.
I work with businesses across Surrey and Berkshire, and in London. I also support clients remotely across the UK, Europe and the US.
If you're weighing up your options, read when to hire a fractional marketing director and fractional marketing director vs agency vs consultant.
An agreed number of days each month, with time on site to lead your team, join leadership meetings and keep marketing accountable for results.
Face-to-face sessions to agree positioning, set priorities, plan a launch or build next year's marketing plan with your team.
A focused project such as a marketing audit or go-to-market plan, or regular advisory sessions for founders who want senior challenge.
From growing a British consumer brand internationally to planning a US launch or turning sports science into a marketing strategy, the same commercial approach applies whether you're in Guildford, Reading or central London.
Children's Cycling | Global Brand Growth
How I helped grow Frog Bikes, a British children's bike brand, from a year-old start-up run from the founders' home into an award-winning international premium brand, reaching around £15 million in annual revenue within six years.
Home & Interiors | International Expansion
A successful UK home and interiors ecommerce brand planned to launch in the US: a new market, a new website and a new category for the business. The priority was a US market entry plan that would win customers sustainably and prove a model that could scale.
Val's impact went far beyond day-to-day marketing. She managed budgets with care and precision, led major website development projects, and consistently balanced long-term brand building with commercial priorities. As the kids' bike market evolved and consumer behaviour shifted, Val adapted the strategy with confidence, growing our digital presence and D2C sales, and enabling the team to deliver creative, engaging campaigns even with limited resources.
Val is a focused marketer with an objective-based approach to business. Val approaches her business with great enthusiasm, professionalism and detail and delivers measurable benefits to our organisation. An excellent team player with a fun personality.
Val is one of the most supportive, insightful, and inspiring managers I have ever worked with. Val consistently offers valuable guidance and mentorship. She demonstrates an incredible ability to juggle multiple projects and strategic priorities while maintaining a calm and focused approach. I am constantly learning from her about effective management, sound decision-making, and creating a positive, collaborative workplace culture. Val's kindness, patience, and dedication to developing her team have made a lasting impact on me. I am incredibly grateful for the opportunity to work with her. As a leader and mentor, Val is an invaluable asset to any organisation.
As a start-up business, fractional support is exactly what we needed. Val offers the perfect balance of strategic thinking, providing clarity around business objectives, and creativity, to develop a detailed marketing plan ready for execution.
I worked for 3 years with Val in my role as a NED at Frog Bikes. She is a thoughtful, strategic marketer with a can-do and calm approach. With limited budget she continued to build the Frog brand in the UK, organically growing the DTC channel to 15% of sales within a year, and engaging and building the Frog brand community across international markets.
In short Val is a dedicated professional. And a genuine team player that is able to both collaborate with colleagues and external agencies in a very effective manner. Never short of creativity or a point of view, Val will be a great asset for a company looking for a person to bring solutions.
A fractional marketing director provides senior leadership on a part-time basis: setting strategy, prioritising budgets and channels, guiding your team and reviewing results. My focus is on connecting brand, customer acquisition and retention to your commercial goals, rather than managing isolated activities.
They overlap, but there are differences. A part-time marketing director usually works a set number of days as an employee. An interim marketing director typically works full-time for a fixed period, often to cover a gap or lead a change. A fractional marketing director commits an agreed share of their time to your business, often on an ongoing basis, and brings experience from working across different businesses. Many people use the terms interchangeably; what matters is agreeing the time, remit and results you need.
The investment depends on the scope, time commitment and level of support required. We discuss your goals first, then agree the work and fee. An ongoing leadership role, a focused audit and an advisory arrangement have different needs, so I do not publish a one-size-fits-all price.
Book a free 30-minute introductory call to discuss your goals and whether fractional marketing leadership is the right fit.
Book your introductory call