Val Benyon
Fractional Marketing Director helping founders and leadership teams build, position and scale premium consumer brands.
I bring board-level experience from growing Frog Bikes into an award-winning international brand, with a practical, hands-on approach that turns strategy into action across brand, ecommerce, retail and partnerships.
A thoughtful, strategic marketer with a can-do and calm approach.
I work with founders, CEOs and leadership teams to accelerate growth, tackle strategic challenges and strengthen marketing performance.
Combining board-level experience across international B2C and B2B markets with a practical, hands-on approach, bringing fresh perspective, clear priorities and the ability to turn strategy into action and growth.
Based in Surrey and London, I work with clients across the UK, Europe and US.
View my LinkedIn profile (opens in a new tab)Experience that delivers
- at Frog Bikes, as Head of Marketing on the senior leadership team
- 12 years
- annual revenue reached within six years
- ~£15m
- year-on-year D2C growth
- +68%
- reach across consumers, retailers, distributors and marketplaces
- Global
Building and scaling premium consumer brands
For 12 years I helped grow Frog Bikes from a start-up into an award-winning international premium brand, reaching around £15 million in revenue within six years. As Head of Marketing and a member of the senior leadership board, I helped shape the business strategy and led the global marketing function across D2C, retail and distributor channels.
That meant turning technical product benefits into simple, emotionally resonant propositions for parents, leading international product launches and licensed collaborations, and building an ecommerce and CRM operation that delivered 68% year-on-year D2C growth.
Before Frog Bikes, I led marketing across B2B and B2C businesses in technology, consumer electronics and research, including global marketing for a marketing automation SaaS provider whose clients included Coca-Cola, SAP, Cisco and New Balance, and earlier roles with Sony, IBM and Bosch.
Highlights
- +28% website conversion and +79% customer opt-ins through ecommerce and CRM
- 24% lower customer acquisition cost through paid media optimisation
- +51% web traffic and +467% social engagement through integrated campaigns
- Frog Bikes awards including the King's Award for Enterprise (International Trade) and a Red Dot Design Award
- Strong international perspective from launching and growing brands across the UK, Europe and US
- MiniMBA in Marketing, with practical use of AI across insight, content and marketing effectiveness
Brands I've worked with
- Tour de France
My approach
Commercially focused
Connecting brand, customer acquisition and retention to your commercial goals, rather than managing isolated activities.
Team first
Team leadership and mentoring are central to my approach. I work alongside your existing agency and in-house team rather than replace them.
Measured progress
We agree meaningful measures at the outset and review progress rather than promise a fixed result by a fixed date.
Who I work with
My focus is ambitious consumer, sport, wellness and lifestyle brands, particularly those balancing brand building with ecommerce, retail and customer retention.
Kind words
Val is one of the most supportive, insightful, and inspiring managers I have ever worked with. Val consistently offers valuable guidance and mentorship. She demonstrates an incredible ability to juggle multiple projects and strategic priorities while maintaining a calm and focused approach. I am constantly learning from her about effective management, sound decision-making, and creating a positive, collaborative workplace culture. Val's kindness, patience, and dedication to developing her team have made a lasting impact on me. I am incredibly grateful for the opportunity to work with her. As a leader and mentor, Val is an invaluable asset to any organisation.
I worked for 3 years with Val in my role as a NED at Frog Bikes. She is a thoughtful, strategic marketer with a can-do and calm approach. With limited budget she continued to build the Frog brand in the UK, organically growing the DTC channel to 15% of sales within a year, and engaging and building the Frog brand community across international markets.
As a start-up business, fractional support is exactly what we needed. Val offers the perfect balance of strategic thinking, providing clarity around business objectives, and creativity, to develop a detailed marketing plan ready for execution.
Val is a focused marketer with an objective-based approach to business. Val approaches her business with great enthusiasm, professionalism and detail and delivers measurable benefits to our organisation. An excellent team player with a fun personality.
In short Val is a dedicated professional. And a genuine team player that is able to both collaborate with colleagues and external agencies in a very effective manner. Never short of creativity or a point of view, Val will be a great asset for a company looking for a person to bring solutions.
Let's talk about your marketing priorities
Book a free 30-minute introductory call to discuss your goals and whether fractional marketing leadership is the right fit.
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