Fractional Marketing Director
An agreed part-time commitment
Ongoing senior leadership: strategy, team management and accountability for results.
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Ways to work together
Different engagement models with one goal - to grow your brand and deliver sustainable growth.
Engagement models
Sprint & Audit
A defined project and scope
A focused piece of work such as an audit, brand repositioning / rebrand, launch plan or team structure review.
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Advisory
Regular strategic support
A sounding board for founders and leadership teams who want senior challenge and guidance.
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How I can help you
There are six key areas I can support your growing business - you select the elements you need or combine them into an ongoing fractional engagement.
Marketing Strategy & Planning
A clear, prioritised roadmap tied to commercial goals. We define your audiences, positioning, channels and budget, then turn it into a plan your team can execute in line with the business objectives.
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Team leadership & mentoring
I lead your in-house marketers day to day: setting priorities, coaching individuals, running reviews and building the capability your business needs for the long term.
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Brand positioning & campaigns
Clarify who your brand is for, why it matters and what makes it different. Connect that positioning to product launches, content, paid media and partnerships, so each campaign builds the brand as well as supporting sales.
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Marketing audit
A structured review of your strategy, customer journey, channels, messaging, team and spend. Identify the gaps and opportunities, then prioritise a practical action plan. Scope and timing are agreed around your business.
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D2C growth & measurement
Bringing customer acquisition, website conversion, retention and lifecycle marketing together, I help connect channel decisions to customer value, revenue and business objectives.
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Agency & supplier management
Briefing, selecting and managing agencies and freelancers so you get senior-level value from every external relationship.
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From first call to measurable progress
Introductory call
A free 30-minute call to discuss your goals and whether fractional marketing leadership is the right fit.
Agree the scope
We discuss your goals first, then agree the work and fee: ongoing leadership, a focused sprint or audit, or advisory support.
Understand and prioritise
Early work focuses on understanding the business and prioritising action, so improvements can start quickly.
Deliver and review
We agree meaningful measures at the outset and review progress together as the work develops.
FAQs
Questions about working together
Fees, timings and how I work with your existing team.
See all FAQsIs a fractional marketing director the same as a fractional CMO?
Both terms describe part-time senior marketing leadership. A fractional chief marketing officer (CMO) often has a broader executive remit; titles and responsibilities vary between businesses. What matters is agreeing the decisions, leadership and delivery you actually need.
How much does a fractional marketing director cost?
The investment depends on the scope, time commitment and level of support required. We discuss your goals first, then agree the work and fee. An ongoing leadership role, a focused audit and an advisory arrangement have different needs, so I do not publish a one-size-fits-all price.
Will you work with our existing marketing team?
Yes. Team leadership and mentoring are central to my approach. I help set priorities, develop capability and connect in-house marketers with agency and freelance support, so there is a shared plan and clearer accountability.
How quickly can we expect results?
It depends on your starting point, resources and goals. Early work focuses on understanding the business and prioritising action; some improvements can be made quickly, while brand building and sustained growth take longer. We agree meaningful measures at the outset and review progress rather than promise a fixed result by a fixed date.
Let's talk about your marketing priorities
Book a free 30-minute introductory call to discuss your goals and whether fractional marketing leadership is the right fit.
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