- ecommerce conversion rate
- +28%
- year-on-year D2C growth
- +68%
The challenge
Frog Bikes needed to strengthen its direct-to-consumer channel, improve conversion rates and develop a more integrated, measurable digital marketing operation.
My approach
I led a cross-functional ecommerce transformation, integrating Magento with NetSuite ERP and Klaviyo CRM to create a more connected customer journey and improve operational efficiency.
Alongside the technology transformation, I developed digital acquisition, SEO, conversion rate optimisation and automated customer communications, including abandoned basket, checkout and browse journeys.
The focus was on improving customer experience, making marketing more accountable and driving profitable growth.
The impact
- +28% improvement in ecommerce conversion rate
- +68% year-on-year D2C growth
Demonstrating the commercial value of connecting technology, customer insight and marketing strategy.
