Real-world examples of how strategic marketing leadership can help consumer brands strengthen their positioning, enter new markets, improve performance and achieve sustainable growth.
Children's Cycling | Global Brand Growth
Frog Bikes, an ambitious British cycling brand, needed to establish itself in a competitive international market, differentiate its products and build demand among consumers and retail partners.
Consumer Products | Ecommerce & Digital Transformation
Frog Bikes needed to strengthen its direct-to-consumer channel, improve conversion rates and develop a more integrated, measurable digital marketing operation.
Home & Interiors | International Expansion
A UK home and interiors business was exploring expansion into the competitive US market. The priority was to develop a commercially viable market entry strategy that could establish the brand, attract customers and create a scalable foundation for growth.
Pet Products | Brand Strategy & Marketing Transformation
An established international pet products business needed to strengthen marketing's contribution to commercial growth, review its portfolio of brands and explore opportunities to expand direct-to-consumer sales.
Val is one of the most supportive, insightful, and inspiring managers I have ever worked with. Val consistently offers valuable guidance and mentorship. She demonstrates an incredible ability to juggle multiple projects and strategic priorities while maintaining a calm and focused approach. I am constantly learning from her about effective management, sound decision-making, and creating a positive, collaborative workplace culture. Val's kindness, patience, and dedication to developing her team have made a lasting impact on me. I am incredibly grateful for the opportunity to work with her. As a leader and mentor, Val is an invaluable asset to any organisation.
I worked for 3 years with Val in my role as a NED at Frog Bikes. She is a thoughtful, strategic marketer with a can-do and calm approach. With limited budget she continued to build the Frog brand in the UK, organically growing the DTC channel to 15% of sales within a year, and engaging and building the Frog brand community across international markets.
As a start-up business, fractional support is exactly what we needed. Val offers the perfect balance of strategic thinking, providing clarity around business objectives, and creativity, to develop a detailed marketing plan ready for execution.
Val is a focused marketer with an objective-based approach to business. Val approaches her business with great enthusiasm, professionalism and detail and delivers measurable benefits to our organisation. An excellent team player with a fun personality.
In short Val is a dedicated professional. And a genuine team player that is able to both collaborate with colleagues and external agencies in a very effective manner. Never short of creativity or a point of view, Val will be a great asset for a company looking for a person to bring solutions.
Book a free 30-minute introductory call to discuss your goals and whether fractional marketing leadership is the right fit.
Book your introductory call