<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>VB Marketing Consulting Insights</title><description>Practical perspectives on marketing leadership, brand building and D2C growth for consumer brands.</description><link>https://www.vbmarketingconsulting.com/</link><language>en-gb</language><item><title>How to grow a small brand: start by understanding why you&apos;re small</title><link>https://www.vbmarketingconsulting.com/insights/how-to-grow-a-small-brand/</link><guid isPermaLink="true">https://www.vbmarketingconsulting.com/insights/how-to-grow-a-small-brand/</guid><description>Before deciding how much to spend, a small brand needs to know why it is small and what makes it worth choosing.</description><pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate><category>Brand &amp; positioning</category><category>small brands</category><category>challenger brands</category><category>brand strategy</category><category>value proposition</category></item><item><title>When should you hire a fractional marketing director?</title><link>https://www.vbmarketingconsulting.com/insights/when-to-hire-a-fractional-marketing-director/</link><guid isPermaLink="true">https://www.vbmarketingconsulting.com/insights/when-to-hire-a-fractional-marketing-director/</guid><description>The signs your business has outgrown founder-led marketing, and what senior part-time leadership can change.</description><pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate><category>Fractional leadership</category><category>fractional marketing director</category><category>fractional CMO</category><category>marketing leadership</category><category>consumer brands</category></item><item><title>Fractional marketing director vs agency vs consultant: which do you need?</title><link>https://www.vbmarketingconsulting.com/insights/fractional-marketing-director-vs-agency-vs-consultant/</link><guid isPermaLink="true">https://www.vbmarketingconsulting.com/insights/fractional-marketing-director-vs-agency-vs-consultant/</guid><description>Three ways to bring in marketing expertise, what each is for, and how they can work together.</description><pubDate>Tue, 27 Oct 2026 00:00:00 GMT</pubDate><category>Fractional leadership</category><category>fractional marketing director</category><category>marketing agency</category><category>marketing consultant</category><category>fractional CMO</category></item><item><title>What should a marketing audit cover? A practical checklist for consumer brands</title><link>https://www.vbmarketingconsulting.com/insights/what-a-marketing-audit-should-cover/</link><guid isPermaLink="true">https://www.vbmarketingconsulting.com/insights/what-a-marketing-audit-should-cover/</guid><description>A practical checklist for reviewing your strategy, customer journey, channels, messaging, team and spend.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>Strategy &amp; planning</category><category>marketing audit</category><category>marketing strategy</category><category>D2C marketing</category><category>consumer brands</category></item><item><title>How to grow a D2C channel without damaging your retail partnerships</title><link>https://www.vbmarketingconsulting.com/insights/grow-a-d2c-channel-alongside-retail/</link><guid isPermaLink="true">https://www.vbmarketingconsulting.com/insights/grow-a-d2c-channel-alongside-retail/</guid><description>Practical ways for consumer brands to build direct-to-consumer sales while keeping retailers and distributors on side.</description><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><category>D2C &amp; ecommerce growth</category><category>D2C</category><category>ecommerce</category><category>retail marketing</category><category>channel strategy</category><category>CRM</category></item></channel></rss>